Events & Digital Marketing Coordinator
Netdata
Challenge
Drive brand awareness, qualify leads, and grow trial sign-ups through email and event marketing for an open-source SaaS.
Result
20% email open rate, 10% CTR on event campaigns, 400 daily trial sign-ups, and stronger audience engagement across channels.
- Planned and coordinated event activations, digital campaigns, and content initiatives across internal teams, agencies, and external partners.
- Worked on Google Ads and Meta Ads campaigns including retargeting, audience segmentation, ad copy development, and A/B testing, contributing to around 400 daily trial sign-ups.
- Managed email campaigns for a 400K-user database, achieving 20% open rate and 5% CTR, rising to 10% CTR for event campaigns.
- Owned email lifecycle coordination for onboarding, event promotion, and follow-up sequences using HubSpot and Encharge.
- Supported campaign reporting and performance analysis using Google Analytics 4, translating data into recommendations to improve future activations.
0User database
0Email open rate
0Daily trial sign-ups
.png)
 (10).png)
